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Social Media

The Lot Radio is an NYC-based, independent nonprofit radio station streaming 24/7 online.

Challenge: Their brick-and-mortar store is currently closed due to renovations. They rely on their communal area & coffee shop to fund the radio.

Solution: Keep The Lot Radio's "Underground" spirit relevant through print/tangible promo in larger cities that promotes a number to dial in to The Lot Radio.

Concept: On Air By Being Off Air: Channeling 90s rave flyers.